Senior Product & UX/UI Designer with over a decade of experience working across startups, agencies, corporates, and public initiatives. Currently serving as Head of Design at WAIR, formerly Senior Product Designer at Finstack and Level.works, with broad expertise in product strategy, design systems, prototyping, and cross-functional leadership. Passionate about solving complex problems through simple, user-centered solutions and creating impactful experiences.
Work
WAIR
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Head of Design
Amsterdam, North Holland, Netherlands
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Summary
Leading design strategy and execution for WAIR, an AI-powered retail intelligence platform transforming operational processes with deep learning and forecasting capabilities. Driving visual and product design to support the mission of democratizing state-of-the-art AI for retail. Includes development of design systems and aligning dev and design workflows.
Highlights
Head of Design at WAIR, defining product and visual design direction.
Contributing to brand and design system evolution at an AI-intensive retail tech company.
Finstack
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Senior Product Designer
Amsterdam, North Holland, Netherlands
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Summary
Designed end-to-end digital financial products, focusing on user experience, prototyping, and visual design to support Finstack's fintech offerings.
Highlights
Shaping product UX/UI across mobile and web platforms in a startup fintech environment.
Level.works
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Senior Product Designer
Rotterdam, South Holland, Netherlands
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Summary
Led UX, UI, branding, prototyping, and the design system development for Level.works’ mobile app and employer/internal portals—balancing fast delivery with user-centered design.
Highlights
Crafted design principles and journey maps for flexwork platforms.
Created a design system supporting multi-platform consistency.